I lied when I said that I haven't done ANYTHING to market my cookie chang products. Last fall I had this idea to do what the
crumz were already doing -- graffiti. But, being a 42 year old woman in a new country, I thought it might not be too smart to get busted drawing on public buildings . . . and anyway, what the crumz are doing is "virtual crumfiti" not "actual graffiti."
So I said to myself, "Self, what if you could leave your mark around town without actually defacing property?" And what magically popped into my head? MAGNETS!
Being a natural cheapo-minded artist, I fit a bunch of 1" circular designs on an A4 page, printed it out on my inkjet printer, painstakingly cut out little "
www.cookiechang.com" labels to affix to the back of each, laminated the page, cut each out with my 1" circle punch and stuck a little magnet to the backs. Fantastic idea, right? Uh, not in rainy olde England is wasn't!
One beautiful sunny day
kpie and I put them up all over Lewes and Brighton. I skipped home, certain that the next day I would check my web stats and find thousands of new hits! Well, I did get a few extra from my efforts . . . until it rained . . . and rained and rained. When it finally let up I scoured the places we'd put them, only to find soggy, smeared paper and peeling lamination.
POOP!
Now, several months later, I've discovered a better way . . . and I want to share it! I've been getting postcards and ACEOs printed online at
vistaprint.com (or
vistaprint.co.uk) for several months now. They're all over the world and well-known for their free business cards. You can get 250 for free, but apparently they have vistaprint info on the back. Smart marketing on their part! But if you're like me, you want the thrill of seeing ONLY your designs on printed material.
So I got on their mailing list. They send one promo a day -- all advertising FREE products. Now if I've learned one thing in this lifetime, it's that nothing is FREE. But sometimes you can get a damn good deal if you pay attention!
Get on vistaprint's mailing list and take the time to look at the promos when you need something printed. Some of the postcard offers give you free uploads, free B&W printing on the backs and free glossy finishes. If you're willing to wait 21 days, you'll only end up paying £3.70 + VAT for 100 standard postcards.
I digress. We're talking about MAGNETS, not postcards. But the idea is the same. Vistaprint's magnets are 4-colour process on vinyl magnet sheets and don't fall to bits when it rains! I spent considerably more than £3.70 + VAT, but did some work to make sure I got 6 different designs on the large size (same size as the standard postcard), and cut them out with an x-acto knife. Voila! 100 sheets magically became 600 bright, colourful magnets which advertise my etsy site and my website! Easy peasy! The whole thing cost me £65.00 . . . but are FREE to you if you find one.
Now all you have to do is look for them on the streets! The crumz are busy putting them up from Seattle to Portland to Brighton to Lewes . . . to a metallic urban surface near you! Let me know where you found yours.
Hey, I haven't thought about Punky in . . . forever! But Britt (brittg.etsy.com) has and she's put together an adorable etsy treasury of items she thinks "could be for a modernized Punky Brewster," including my very own grouchy pink grrl sweatband (which you can purchase here)!
Cheers Melissa Carter (CASEmethod.etsy.com)! She listed cookiechang.etsy.com as her top five etsy shops! Have a look HERE.
Hey, just a quick THANK YOU to Isabelle (ptitebaloue.etsy.com) for including my mert hoody doll with crumfiti action pack in her fabulous treasury! You can only view it HERE 'til Monday, 12 January 2009. But if you don't make it by then, at least have a look at this screen shot -- note I'm on the same page as banksy. Whoop whoop! =(V)
kissmekwik! the mamey beergarden doll cloned herself overnight and a whole gaggle of them hopped off the stage and are now roaming the streets of brighton's kemptown! OK, maybe not the streets, but they're definitely wreaking havoc in one uber hip gift shop known as kissmekwik.
Perched amongst quirky, kitschy, queeny cards, badges, notebooks, mugs and a plethora of brilliant gifts, mamey and her beehive are in their element and ready to jump off the shelf and into your christmas stocking.
OK, so I didn't make a fortune (cookie) -- which may have been a little anticlimactic -- but what made up for it were the amazing PEOPLE I met. And to me, that was everything. My neighbor stall owners were helpful, encouraging, friendly and very welcoming.
Though the weather was stunning, there weren't a lot of people down on the pier, and everyone agreed it was a particularly slow day but that I shouldn't let it discourage me from coming back. Who knows, maybe it had something to do with it being a Wednesday, or maybe people were just shocked that we finally had a summer's day in England and it took them a while to remember where the beach was.
Just did this today -- oil stick and pencil on board. I'm not sure why I keep painting Billie Holiday, but every few years she just pops up.
In May, mel.e sent me a packet of Shrinky Dinks for my birthday. (I'd requested them because my stash was left behind when I moved from the US to the UK almost three years ago.) So this week, while kpie was away on biz, I indulged in a few late nights with a pile 'o art supplies spread out over the coffee table and reacquainted myself with Shrinky Dinks.
"Viva Frida!" is my ode to my favorite grrl artist ever -- Frida Kahlo. I drew her with a fine line Sharpie on the glossy side, then had to think "backwards" when shading and coloring on the sanded side with colored pencils. I'm quite pleased with the outcome! Frida's mounted on two wooden dominoes which I've glued together. I used wood filler on the sides, then sanded and painted acrylics and gel pens (another gift from mel.e).
I ordered a good handful of milagros from elsol.etsy.com in San Antonio and included the little silver flaming heart, so when you wear this necklace, Frida's heart beats next to yours . . . ahhhh.
I digress. We're talking about MAGNETS, not postcards. But the idea is the same. Vistaprint's magnets are 4-colour process on vinyl magnet sheets and don't fall to bits when it rains! I spent considerably more than £3.70 + VAT, but did some work to make sure I got 6 different designs on the large size (same size as the standard postcard), and cut them out with an x-acto knife. Voila! 100 sheets magically became 600 bright, colourful magnets which advertise my etsy site and my website! Easy peasy! The whole thing cost me £65.00 . . . but are FREE to you if you find one.
Joining the UKTeam on etsy has been really helpful and I'm learning about the importance of networking sites, etc. Talk about time consuming though! It's hard to divide my time between creating and producing art and promoting it -- but, as I'm learning, there ain't one without t'other.
This is my Mamey Beergarden doll. Look familiar? Like someone else we might know? You can have her for your very own by clicking on my etsy link on the right!
